
Put the right person in the finance seat
A leader's guide to financial clarity through the right people, systems and processes — pre-order your copy ahead of the 21 August launch.
By Kieran C. James, Jamie R. Whelan & Lisa M. Eccles
Pre-order The Finance Seat
Secure your copy ahead of the 21 August launch.
Pre-order The Finance SeatAvailable on Amazon · Ships from 21 August 2026
“This book helps leaders see what a strong finance function can really contribute: better information, conversations, decisions and profits.”
Gino Wickman
Author of Traction & Shine
Creator of EOS®
What The Finance Seat will teach you
How to get true financial clarity in your business — so you can make confident decisions, grow profitably, and stop flying blind.
People
Who belongs in your finance seat — and how to know when you’ve outgrown your current setup.
Systems
The tools and technology that turn raw numbers into information you can actually use.
Processes
The rhythms and routines that keep your finances accurate, timely and trusted.
Clarity
Bringing it together into a scoreboard every leader on your team understands.
The playbook for leaders who are done guessing at their numbers
Written for business owners, Visionaries, Integrators and finance leaders who want their numbers to drive the business forward — not hold it back.
- ✓You want financial information you can trust, on time, every time
- ✓You’re not sure whether you need a bookkeeper, controller, or CFO
- ✓You want systems and processes that scale with your growth
- ✓You’d like your leadership team making decisions from the same clear numbers
“…a must-read for business owners, Visionaries, Integrators, and finance leaders.”
— Mark O'Donnell & Kelly Knight
Visionary and Integrator at EOS Worldwide
What leaders are saying
“This book gets to the work behind scaling: cash margin, priorities, systems, people and decisions. The Finance Seat is practical, grounded and highly relevant for founders who want finance to help the business move better.”
Gareth Bath
Ex-MD of BrewDog, Strategic Advisor and Investor
“The book is excellent. It definitely captures the Finance Seat. This book gives leaders a practical way to build a finance function that creates clarity, supports better decisions, and strengthens accountability across the business.”
Ben Ertischek
CFO, EOS Worldwide
“Wisdom tends to be learned through error, some of which can be devastating. The Finance Seat is a reassuring, practical guide that brings clarity, capability and real peace of mind to anyone starting, growing or scaling a business.”
Penny Power OBE
Author, Speaker, 4× Business Founder. Awarded OBE for ‘Contribution to Entrepreneurship in the Digital Age’
“A practical guide to making finance a real partner in growth.”
Neil Stephenson
Founder & Managing Partner, Stephenson Capital; ex-CEO, Onyx Group
“Finance is often seen as the risk-averse function of a business, but this book completely challenges that perception. It highlights the true strategic value of finance and explains why it's essential to understand its role within your organisation. This book offers invaluable insights into how to build and manage one of the most important functions in any successful business.”
George Bentley
Exited CEO, Investor
“Filled with real-world examples and actionable insights, this book is a must-read for business owners, Visionaries, Integrators, and finance leaders.”
Mark O'Donnell & Kelly Knight
Visionary and Integrator, EOS Worldwide